I would call it a powerful and inspiring example. That’s the spirit!
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Here is a nice ad to bingo made in 873 images. Notice the fact that as the video is getting to the end, it looks like only men are winning. At first I thought men play more often than women, but it appears the situation is the other way around: 70% of all the bingo players are women! Maybe they should make another ad in which they dedicate the last part to women 
Once again, BBDO did a good work.
“The importance of who you are weighs more than what you have”
I think it says a lot and there would be many things to be said that cross my mind at this moment, but will stop here.
Solid art direction and an effective concept.
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Nice thinking…
In case you still wonder how should you wear your scarf today, tomorrow or for the whole next week and being different each time, here are some methods:
Are you frustrated that you don’t have the new Ipad3 or the latest BMW model? Guess what… you have that many things to be grateful for that you don’t even realize. The girl in the beginning is just surprising and makes you wonder..
When was the last time you said “Thank you!” with all your heart?
In my opinion the car ads are among the greatest. Nowadays you need to have a lot of creativity in order to innovate and shock people with your product.
They succeeded to show off in a great manner. Well done Mercedes!
