I would call it a powerful and inspiring example. That’s the spirit!
Here is a nice ad to bingo made in 873 images. Notice the fact that as the video is getting to the end, it looks like only men are winning. At first I thought men play more often than women, but it appears the situation is the other way around: 70% of all the bingo players are women! Maybe they should make another ad in which they dedicate the last part to women 🙂
Once again, BBDO did a good work.