I was looking forward to watching the ads from Super Bowl 2012, but I couldn’t find a least a good one.
This being said, I found the new PS Vista commercial interesting because it recourse to emotions and the video impact is put over quite good.
A recent news that a Romanian hacker was arrested after hacking servers from NASA, Yahoo, Youtube, Royal Navy and the list continues, reminded me that Bitdefender had an interesting hiring campaign a few years ago: Hack-this-site.com and you’re hired!
The title says everything. They found an interesting method of searching for the best people to fit in the position. It’s like in adverting where you need to be remarked with an unusual application which proves that you are first of all, creative.
Watch the video here: Hack-this-site.com and you’re hired!
I would rather frame the ad as a teamwork example. Nice, simple and surprises the essence.