AIP Foundation: Coffin

A stomach kicker..

This is a simple and effective idea.

 

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Left or Right? Mercedes-Benz

Great art, great concept, great execution.

 

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Left brain:

I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know who I am.

Right brain:

I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.

Mercedes-Benz

Define comfort

Here is a KLM ad:

 

They began with the “comfort” concept and tried to transmit it to the public through the ad.

Then they decided to bring the same idea in an airport:

 

The last one had 16 times more viewers on Youtube than the actual ad.

I think the ad is not so nicely done – although they had a good concept, but what they did in the airport represents a beneficial idea for KLM.

Introducing the new Fiat ambulance

Leo Burnett agency has done a few great posters for the new Fiat ambulance model. They pointed out in a beautiful manner a specific feature of the car.

I think that there are also other models that have the same dimensions as Fiat, but maybe they never thought of taking advantage of it. The posters are a good example of showing to the customer the actual benefits of the product.

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