The Invisible Bicycle Helmet

Crazy idea!

They proved that if you are ambitions enough, believe in your idea and not to forget about being passionate and having patience, you can move the mountains.  I’m glad to see women entrepreneurs in this field.  One more successful story!

<p><a href=”″>The Invisible Bicycle Helmet | Fredrik Gertten</a> from <a href=””>Focus Forward Films</a> on <a href=””>Vimeo</a&gt;.</p>


The paradox of choice

There is an old saying.. “The one who has many choices, is an oppressed person”. Is it so?.. With so many alternatives  and consuming questions – what to eat, what to dress, where to go and so on, we sometimes find ourselves paralyzed when we have to take a decision and I think that many aspects reduce to the statement that “Life is a matter of choice”.

Why choice makes people miserable?

1. Regret and anticipated regret

2. Opportunity

3. Escalation of expectations

4. Self-blame.

If you have low expectations, at one moment you might be surprised! Maybe this really is the secret of  happiness…

Running colors

An innovative retail execution which has street-level stopping power, create the illusion of pouring into the shoes from ASICS branded paint cans, oozing out of the shoes onto display tables, or cascading from one shoe to another in a rainbow waterfall of color. It’s just catchy, fun and goes well with the summer season which has just began!

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From love to bingo

Here is a nice ad to bingo made in 873 images. Notice the fact that as the video is getting to the end, it looks like only men are winning. At first I thought men play more often than women, but it appears the situation is the other way around: 70% of all the bingo players are women! Maybe they should make another ad in which they dedicate the last part to women 🙂

Once again, BBDO did a good work.