The first test drive… inside a print ad

Volkswagen in Norway is offering what it claims is the world’s first test drive inside a print ad. The ad is placed in several Norwegian magazines and presents a long stretch of road (there are summer and winter versions) and urges readers to download an app (developed by Mobiento) that lets you “drive” a car on the road by hovering your iPhone over it.

You can test three different features of the vehicle: lane assist, adaptive lights and cruise control.

It’s a nice idea executed well.



Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s