Define comfort

Here is a KLM ad:

 

They began with the “comfort” concept and tried to transmit it to the public through the ad.

Then they decided to bring the same idea in an airport:

 

The last one had 16 times more viewers on Youtube than the actual ad.

I think the ad is not so nicely done – although they had a good concept, but what they did in the airport represents a beneficial idea for KLM.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s